We're a creative shop focused on visual storytelling


CRAFT

With careful hands, we build digital brand experiences through animation, film and interactive design. Not unlike the thoughtful chef in your neighborhood bake shop, we're obsessed with our craft and approach every project like it's a special occasion.


  • What We Do


  • Strategy

  • Design

  • Message Development

  • Copywriting

  • Interactive

  • Film & Motion


PROJECTS

PROFILE

We're a team of creative marketing professionals working at the intersection of storytelling, design and technology.

CHRIS JONES
Partner | Creative


With a diverse creative background, Chris's "generalist" nature makes it easy for him to work on a wide range of projects at Layer Cake. A graduate of KU's J-School, Chris's experience all ties to one craft: storytelling. The whimsical, yet elegant style of Wes Anderson movies provides a hefty influence on his creative tastes (and some comic relief as well). In his spare time, he plays golf and travels the country to see his favorite band, Umphrey's McGee.
BLAKE DELL
Partner | Strategy


Blake thrives at the intersection of the quantitative and the creative. To Layer Cake he brings experience working in business, analytical and creative roles. Whether it's design, strategy, number crunching or business development, passion and high energy are present in everything he does. Blake is a graduate of The University of Kansas and St. Louis University's John Cook School of Business. He is a photographer, runner, traveler and frequent concert goer.

  • Guiding Principles


  • GOOD STORIES WIN
    The best way to communicate is through telling stories. They make content more engaging, brands more human and your company more memorable.

  • CONCEPT IS KING
    No execution can be great without a solid concept behind it. No matter how slick the words and images, a big idea has to be the driving force.

  • ALWAYS BE LEARNING
    There's always something to be learned from every project. Whether it's a new skill developed or just an insight gained, our constant education keeps us sharp.

  • 99% PERSPIRATION
    Doing good work doesn't come from divine intervention - it comes from gradually making your first draft better through iteration. As Edison said, it's 1% inspiration, and 99% perspiration.

  • LESS IS MORE
    Good design has a lot to do with creating contrast. That's tough to do if you're working with hundreds of elements. Remove the ones that don't belong and it makes the job easier.

  • BOTH SIDES OF THE BRAIN
    It's easy to find a solution that's wildly creative, but not very practical. Likewise, sensible answers rarely get anyone excited. Try to find a combination of both.

CONTACT

We're located in Kansas City & St. Louis, but love working with clients from anywhere.


Looking to get in touch with us? Shoot us an email at hello@layerthecake.com